Ticketing System Optimization: From Performance Issues to Record-Breaking Event Support

This case study examines how we successfully optimized critical components of a ticketing system facing technical debt and performance challenges with only six months to prepare for a major world-record-setting event. The client's ticketing platform, built on an obsolete version of the programming language and accumulated technical debt over a decade, needed immediate stabilization and performance improvements to handle unprecedented ticket sales volume. Through strategic technical guidance, critical system untangling, cache implementation, and asynchronous processing capabilities, we transformed key components of an unreliable system into one capable of supporting record-breaking ticket sales while dramatically improving day-to-day operational efficiency for sales, support, and management teams.

The Challenge

Our client, an established ticketing company serving the events industry, faced a critical situation with multiple interconnected challenges:

  • Legacy Technology Stack The system was built on an obsolete programming language version that was no longer supported
  • Accumulated Technical Debt Over a decade of development had created a complex web of dependencies and inefficient code
  • Impending Deadline A major event scheduled just one quarter away required the system to handle unprecedented ticket sales volume
  • Performance Issues The existing system frequently experienced errors and slow response times during normal operations
  • Scaling Limitations The current architecture couldn't support the anticipated load for the upcoming record-setting event
  • Operational Impact Sales and support teams were losing productivity due to system unreliability
  • Reporting Delays Management was experiencing delays in accessing critical business reports

With limited time and the pressure of a potentially record-breaking event, the client needed a strategic approach that could deliver immediate performance improvements while laying the foundation for future system enhancements.

Our Solution

We implemented a targeted optimization strategy focused on critical performance improvements within the tight timeframe:

Strategic Technical Assessment and Guidance

  • Comprehensive assessment of the existing system architecture
  • Identification of critical dependencies and bottlenecks blocking upgrade processes
  • Development of a prioritized optimization roadmap
  • Establishment of coding standards and best practices
  • Creation of technical documentation for future development efforts

System Stabilization and Performance Enhancement

  • Strategic untangling of complex dependencies that were blocking system improvements
  • Implementation of cache-aside caching strategy to reduce database load
  • Optimization of database queries and data access patterns
  • Performance monitoring and alerting systems
  • Load testing framework for capacity validation

Asynchronous Processing and Development Environment Improvements

  • Design and implementation of queue-based processing systems
  • Separation of synchronous and asynchronous operations for improved responsiveness
  • Consolidation and standardization of local development environments across teams
  • Implementation of consistent development tooling and workflows
  • Streamlined onboarding process for new developers

Results & Impact

The modernization effort delivered transformative results that exceeded expectations:

Event Success

  • System successfully handled the load of a major event that set a world record for tickets sold
  • Zero critical failures during peak sales periods
  • Maintained performance under unprecedented traffic volumes
  • Enabled the client to achieve their business objectives for the record-setting event

Operational Improvements

  • Dramatically increased system responsiveness
  • Significant reduction in system errors and downtime
  • Enhanced reliability for daily operations
  • Improved user experience for both staff and customers

Business Impact

  • Sales and support teams experienced substantially more uptime for complex operations
  • Management gained faster access to critical business reports
  • Increased confidence in system reliability for future events
  • Foundation established for continued modernization efforts

Stakeholder Impact

The solution delivered meaningful benefits to key stakeholders across the organization:

Sales Teams

  • Reliable system performance during critical sales periods
  • Reduced frustration from system errors and timeouts
  • Ability to handle complex ticket configurations without system failures
  • Improved customer service through faster response times
  • Enhanced confidence when dealing with high-value transactions

Support Teams

  • Decreased system-related customer complaints
  • More efficient troubleshooting with improved error handling
  • Reduced time spent on system-related issues
  • Better tools for diagnosing and resolving problems
  • Improved ability to support customers during peak periods

Management

  • Faster access to business intelligence and reporting
  • Real-time visibility into system performance
  • Confidence in system reliability for major events
  • Data-driven insights for business decision making
  • Reduced operational risk from system failures

Technical Teams

  • Cleaner, more maintainable codebase
  • Established patterns for future development
  • Improved development productivity through standardized environments
  • Better understanding of system architecture through comprehensive documentation
  • Foundation for continued modernization efforts
  • Reduced onboarding time for new team members

Technical Optimization Highlights

Our approach to legacy system optimization incorporated several key strategies:

  • Cache-Aside Implementation The caching strategy dramatically reduced database load and improved response times by intelligently storing frequently accessed data while maintaining data consistency.
  • Asynchronous Processing Introduction of queue-based systems allowed the platform to handle high-volume operations without blocking user interactions, significantly improving perceived performance.
  • Performance Monitoring We implemented comprehensive monitoring to identify bottlenecks in real-time and provide early warning of potential issues before they impacted users.

Why Our Approach Succeeded

Our strategic approach to solving this challenge:

Targeted Strategy

We focused on changes that would deliver maximum impact within the available timeframe

Risk Mitigation

Critical improvements were implemented with extensive testing and rollback capabilities

Legacy Expertise

Our team's experience with legacy system modernization enabled rapid problem identification and solution implementation

Performance Focus

We prioritized changes that would directly impact the system's ability to handle the upcoming event

Stakeholder Alignment

Clear communication ensured all teams understood the priorities and timeline constraints

Next Steps

We invite you to explore how our legacy system modernization expertise can transform your aging technology infrastructure. Contact us today for a consultation and discover how we can help you achieve similar improvements in system performance, reliability, and scalability for your organization.

Contact

Let's talk business!

8400 West Sunset Road
Black Fire Innovation Center
Suite 300
Las Vegas, NV 89113
United States